Tuesday, December 17, 2019

Social Media Facebook - 2302 Words

Social Media Facebook The popular social network founded in 2004 by Mark Zuckerberg at Harvard University. It is a web-based social utility that was designed to facilitate efï ¬ cient communication between family, friends and co-workers (Witek, 2012). Facebook announced its Q1 2014 financial and user figures, showing that now there are more than 1 billion mobile monthly active users across the world. Overall, Facebook has 1.27 billion MAUs (Monthly Active Users) and 802 million DAUs. (Monthly Active Users) (Inside Facebook, 2014) Champoux, Durgee, McGlynn (2012) provided attitude toward the reputation of Facebook that depends on the method of mutual conversations at no cost, and it has many advantages as well as disadvantages. Witek (2012) described Facebook is operated base on three main roles, there are Feeds, Share and Comment. Feeds: access and control A feed is defined as the information and updates about routine life of all contacting users in a converse timely sequence. Two key feeds of the Facebook are News Feed and Timeline of users. After logging into the account, the News Feed is showed on the initial page of any user. The main information in the first page comprises status updates, videos, pictures and links of website. The word ‘New Feed’ stems from the way that every users acquire the news and any updates about user’s interests in routine life. In contrast, for a user’s Timeline, only user’s own updates and activities are presented. The Timeline is accessibleShow MoreRelatedFacebook and Social Media Addiction938 Words   |  4 Pagesfor her phone back so she could look at her Facebook notification. Her mom said no but she just kept on begging and begging for it back until her mom noticed†¦ Sarah was crying over an electronic device. At that point she understood that her daughter was falling into the deep, dark hole of social media addiction. Why are social sites like a drug to some people? Is it normal to use the Internet a lot? What really makes a person addicted to a social media site? To answer these crucial questions, oneRead MoreFacebook s Impact On Social Media923 Words   |  4 PagesTwitter is rapidly ground online social media network platform that allows user to send short messages â€Å"tweets† and read other user messages. Through this system people are able to receive real time updates, and follow other users in order to stay updated on significant information based on individual preference. The initial â€Å"tweet† was sent on March 21, 2006 by the Web designer Jack Dorsey (Nicholas Carlson, 2011). The Twitter developed from the start-up company Odeo Inc., and first idea was toRead MoreFacebook s Influence On Social Media Essay1736 Words   |  7 PagesOver the last 10 years Facebook has become one of the most socially pervasive social media platforms by offering users a wide variety of fea tures free of charge. In western countries, almost everyone knows what Facebook is, or knows someone on the social media website. However, what users fail to recognise is they are compromising their personal data for the purpose of advertising. The raises the main concern of exploitation through Facebook’s advertising techniques, alongside issues of privacy andRead MoreStudy on Facebook and Social Media Usage 647 Words   |  3 PagesGrahl, Social media are â€Å"Services that allow you to upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc†. There are many purposes of using the social media such as Personal use, creating brand awareness, Marketing, sharing of information, entertainment. Different social media has provided different usage on them thus may serve different purposes. 2. 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The study was conducted to understand the motivationsRead MoreSocial Media and Kathmandu Facebook Page Essay4875 Words   |  20 PagesLimited | April 4 2013 | How do social media and consumer-generated content change the way marketers operate? | Nicole Mack | Contents 1.0 Executive Summary 2 2.0 An Introduction to Kathmandu Holdings Limited 3 2.1 Products 3 2.2 Target market and key financials 3 2.3 Analysis of key financials 4 3.0 An investigation of Kathmandu’s Facebook page 6 3.1 Marketing on the Kathmandu Facebook page 6 3.2 Engaging their customers through Facebook 7 3.3 What Kathmandu could do toRead MoreFacebook Is The Most Successful And Popular Form Of Social Media1873 Words   |  8 PagesFacebook is the most successful and popular form of social media. It was established in 2004 and has over 900 million active users; half of who use it on a mobile device. It also appears in 77 different languages. Because of its overwhelming popularity, Facebook is a widely used outlet for marketers worldwide. Facebook and social media as a whole play a large role in a company’s Integrated Marketing Communications strategy. Companies are incorporating social media into their marketing mix to reachRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagesl Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace Logistics Master s thesis Xiaoyan Hu 2011 Department of Information and Service Economy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money forRead MoreFacebook Is A Social Media864 Words   |  4 PagesTwitter is a social media app where teens can share and experience what’s going throughout their lives and what’s going on throughout the world. People can use twitter in many ways, they can share pictures and other people’s tweets or they can simply tweet about what they want. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. The app can be retrieved through any smartphone and the cost of it is free. Twitter is like Facebook, you can post any type of picturesRead MoreFacebook Is A Social Media Website1102 Words   |  5 PagesFacebook is a social media website that is used among people of all ages, to stay connected with friends and family all within the privacy of their home. The uses of Facebook consist of, joining groups, playing games, and making new friends. With so many aspects it’s no wonder the Facebook network grows larger and larger by the second. Like all social media sites there are precautions that should be taken to ensure safe use. To use Facebook responsibly users should check account privacy settings

Monday, December 9, 2019

Training And Development In Comfort Transport †MyAssignmenthelp.com

Question: Discuss about the Training And Development In Comfort Transport. Answer: Introduction The analysis in the report is based on the discussion about the needs of training and development in ComfortDelGro Corporation. It is a famous transport company in Singapore. The company was founded in the year 2003. The company was formed by the merger of two companies namely Comfort and DelGro. The taxi industry in Singapore has been on the fall in the last few years. ComfortDelGro operates the largest number of taxis in Singapore (Bruun Stage, 2012). The training need has been identified in the organization for the modification of the business structure of ComfortDelGro. Review the needs of training and development The training and development program is required in the organization for the modification of the structure. Training needs to be given to themanagement level employees so that they can calculate the fee related to booking of taxis. The drivers must be trained to handle the delays on the road due to excess traffic. The most important need of the program is to train the drivers to work in midnight shifts to increase the availability of the cabs (Pollock, Wick Jefferson, 2015). The learning outcomes of the training program relates to the innovation that is required at the different levels of themanagement to deal with the competition. The pricing strategy of the company needs to be reasonable and should attract the riders. The availability of the cabs at the oddest times of the day is required to attract more and more riders (Coetzer, Redmond Sharafizad, 2012). The training provided to the drivers and the professionals of themanagement should be adequate so that they make the experien ce of the drivers more enjoyable. The goals of the company include the control over the high rates of the rental fees of the cabs and increase the business. The other goal of the company is related to the unavailability of the clarity regarding the break-up of the cost related to the booking of the cabs (Punia Kant, 2013). The high pick-up fee of the company due to the congestion in the road should also be removed. The extra prices that are charged by the company due to midnight pick-ups should be removed as well. The business goals of the company are related to the training needs that are identified by the analysis (Gallagher, D., Costal, J., Ford, 2012). The training is related to the needs of the management level employees to be trained regarding all the aspects of the business, so that the break-up of the fees charged by the company can be understood by them. The training of the drivers is also necessary to meet the requirements of the riders (Nilsson Ellstrm, 2012). Justifying the choice of the methods of training The formative assessment method of training is implemented by the ComfortDelGro group to meet the training needs. The formative assessment method involves some steps as discussed further (McGrath, 2012). The task for the assessment of the group is designed, following this step the appropriate learning outcomes of the task are identified. The decision regarding the success of the achievement is taken and the criteria of the assessment and the performance standards are discussed. The response of the learners towards the task for assessment is reviewed and the gaps in the performance or learning is detected (Grohmann Kauffeld, 2013). The feedback is then provided to the learner so that they can improve their performance and finally the skills of the training are acquired by the learner. The training and the method of assessment of the employee should be aligned to the learning outcomes of the program. The SOLO Taxonomy model is used to understand the alignment of the learning program with the outcomes of learning. The model five steps (Sheehan, 2014). The pre-structural part of the model is related to the point of time when the task is not understood properly by the student and the it is done in quite a simple manner. The next part is uni-structural according to which the student provides a response only related to one aspect. The next level is the multi-structural part where the student focusses on many aspects of the training program, however, each aspect is dealt with independently (Jayakumar Sulthan, 2014). The next level is the relational level where all the aspects of the business have been integrated into a comprehensible model. This level suggests that the student has a sufficient amount of understanding of the topic. The last level is the extended abstract level where the whole topic is taken to the next level and a new topic is discussed. The measurement of the learning is decided based on the alignment of the learning with the goals of the organization. This is the best possible measure of the learning of an employee (Jehanzeb Bashir, 2013). Validation and the reliability of the methods of assessment The validity of the training program that is required for the company can be measured in terms of the indication of the ability of the assessment to measure the tasks of the assessment, interference caused by the external forces and the consequences of the assessment as well (Srivastava Dhar, 2015). The assessment task needs to be aligned to the goals of the business as has been discussed earlier. The goals of ComfortDelGro are to decrease the booking fees of the cabs, to maintain clarity regarding the break-up of the cab charges, to curb the extra fees that is charged during the peak hours (Kola-Olusanya, 2013). Finally, to increase the availability of drivers at the odd hours of the day. The training program that designed by the company should be able to fulfil these goals. The training should be provided to the managerial level staffs and the drivers as well. The reliability of the training program lies on the assessor of the program. The consistency level of the scores given by the assessor is another factor that affects the training program (Kulkarni, 2013). SOP for the training program: Step 1 The training program is conducted to train the managers and the drivers of ComfortDelGro regarding the goals of the company. Step 2 The method used for the training process is the formative assessment method. The method is a detailed analysis of the entire training process and the results of the process (Masadeh, 2012). Step 3 The method is implemented on the drivers and the managers of the company. The drivers need to be trained regarding the process to handle situations related to heavy congestion on the roads. The drivers need to be trained so that they are available in the odd hours of the day. The managers need to be trained to handle the break-up of the booking fees and making it customer friendly (Sung Choi, 2014). Step 4 Assessing the results of the training of the training and thereby implementing any changes that are required (Latif, Jan Shaheen, 2013). Awareness regarding the requirement of resource and investment The budget of the training program would be approximately 1 million Singapore dollars. The training will require around 2 months of time. The first phase of the training will involve the drivers of the cabs, who are the main part of the business. The next phase of the training will involve the manager level staffs of the company (Lawrence et al., 2012) The venue of the training program will be the office premises of ComfortDelGro and the training will be provided by the trainer who is appointed for the specific purpose. Conclusion The above discussion can be concluded by saying the proper training program is required to solve the problems faced by the ComfortDelGro cab company. The training will be helpful for the company to increase their revenues and profitability and also to gain the trust of the customers. The main problems of the company that is related to the unavailability of the drivers and their inability to handle the congestion in the road can be solved with the help of proper training. References Bruun, A., Stage, J. (2012, November). Training software development practitioners in usability testing: an assessment acceptance and prioritization. InProceedings of the 24th Australian Computer-Human Interaction Conference(pp. 52-60). ACM. Coetzer, A., Redmond, J., Sharafizad, J. (2012). Decision making regarding access to training and development in medium-sized enterprises: An exploratory study using the Critical Incident Technique.European Journal of Training and Development,36(4), 426-447. Gallagher, D., Costal, J., Ford, L. (2012). Validating a leadership model pinpointed self-awareness as key to success.Training Development,66(11), 50-54. Grohmann, A., Kauffeld, S. (2013). Evaluating training programs: Development and correlates of the questionnaire for professional training evaluation.International Journal of Training and Development,17(2), 135-155. Jayakumar, G. D. S., Sulthan, A. (2014). Modelling: Employee perception on training and development.SCMS Journal of Indian Management,11(2), 57. Jehanzeb, K., Bashir, N. A. (2013). Training and development program and its benefits to employee and organization: A conceptual study.European Journal of business and management,5(2). Kola-Olusanya, A. (2013). Embedding environmental sustainability competencies in human capital training and development.Mediterranean Journal of Social Sciences,4(4), 65. Kulkarni, P. P. (2013). A literature review on training development and quality of work life.Researchers World,4(2), 136. Latif, K. F., Jan, S., Shaheen, N. (2013). Association of Training Satisfaction with Employee Development aspect of Job Satisfaction.Journal of managerial sciences,7(1). Lawrence Norton, A., May Coulson-Thomas, Y., Coulson-Thomas, C. J., Ashurst, C. (2012). Delivering training for highly demanding information systems.European Journal of Training and Development,36(6), 646-662. Masadeh, M. (2012). Training, Education, Development and Learning: What is the Difference?.European Scientific Journal, ESJ,8(10). McGrath, S. (2012). Building new approaches to thinking about vocational education and training and development: Policy, theory and evidence.International Journal of Educational Development,32(5), 619-622. Nilsson, S., Ellstrm, P. E. (2012). Employability and talent management: challenges for HRD practices.European Journal of Training and Development,36(1), 26-45. Pollock, R. V., Wick, C. W., Jefferson, A. (2015).The six disciplines of breakthrough learning: How to turn training and development into business results. John Wiley Sons. Punia, B. K., Kant, S. (2013). A review of factors affecting training effectiveness vis--vis managerial implications and future research directions.International Journal of Advanced Research in Management and Social Sciences,2(1), 151-164. Sheehan, M. (2014). Investment in training and development in times of uncertainty.Advances in Developing Human Resources,16(1), 13-33. Srivastava, A. P., Dhar, R. L. (2015). Training comprehensiveness: construct development and relation with role behaviour.European Journal of Training and Development,39(7), 641-662. Sung, S. Y., Choi, J. N. (2014). Do organizations spend wisely on employees? Effects of training and development investments on learning and innovation in organizations.Journal of organizational behavior,35(3), 393-412.

Monday, December 2, 2019

The relationship between Composer and Performer Essay Example

The relationship between Composer and Performer Essay In this essay I would like to discuss notation and its influence on the relationship between composer and performer. In some ways composing can seem a slightly mystical process. How do we imagine musical ideas coming into the mind, what did the compositional process involve and how does the notation of a piece have a relationship to the way it is performed? Beethoven and Chopin, to take two conventional and well-known composers as an example, left a large body of work using conventional pitch-duration notation, involving the twelve notes of the chromatic scale, between them. Yet the notation of their pieces gives few clues as to the compositional process. Rather than the finished works it is Beethovens sketches which give the clearest indication of his mode, generally slow and laborious, of composition. On the other hand Chopins working modes were very different from those of Beethoven, involving a higher degree of improvisation at the keyboard. For Beethoven, the idea had to be down on paper. Yet the notation they used was the same. The most revolutionary developments in notation came in the twentieth century. By the 1950s the relationship between composer and performer had become a coercive one, a sequence of commands constituting the composers control strategy. Notation became flexible, adaptable to and relevant to the playing situation. Conventional notation does not necessarily equal lots of possible interpretations; the way to interpret pieces by Beethoven and Chopin (to take these composers as a further example) has been heartily disputed over the years in spite of the clear simple notation use by the composer. We will write a custom essay sample on The relationship between Composer and Performer specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The relationship between Composer and Performer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The relationship between Composer and Performer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the same way, an elaborate or complicated notation such as those found in much contemporary music, can permit varied interpretation. A conventional notation, that is notation which covers duration-pitch relationship, is not flexible enough to relate extended compositional requirements. This led to the creation at new, flexible notations that have direct relevance to a playing situation. Even so, many composers are less concerned with the relationship of the score to the performer than to their own concerns with sounds. The idea of a direct relationship between the composer and the performer without the intervention of a middle man became increasingly likely. The accepted norm of relying on the received traditions of the past as to what constitute a reliable or authentic performance was viewed as the uncreative option. Composers like Boulez and Stockhausen pushed the boundaries of notation ever further. In Stockhausens Kontakte (Contacts, 1959-60) for piano percussion and tape, the performers of the acoustic instruments are provided with a complex graphic score which permits them to co-ordinate with the taped electronic sounds. An example from Kontakte by Stockhausen Whole techniques and even ideologies developed around rather straightforward musical notion such as polytonality, atonality, serial music and different modal harmonic process. The growing complexity of notations led to the alienation of the performer; even now only the most conscientious performers feel a responsibility to the composer, and to their own honesty, when dealing with complexity in notation. Over-complexity in notation leads to problems with the realisation of the composer intentions when directives are inevitably contravened through necessity, for example in the music of Brian Ferneyhough which is so complicated and practically unplayable that it is inevitable that the performer will be unable to play every element of the notated piece. This takes the performer to the very edge of what is possible and creates in itself a new performance practice. For example, Ferneyhoughs modernist masterpiece Etudes transcendentales for voice and four instruments (1984) is fearsomely complex, and again requires great dedication on the part of the performer if the composers wishes are to be carried out. However, a performer would really have to be familiar with a composers aesthetic to know that the otherwise unacceptable act of not playing the piece as written (mainly because you cannot! ) is part of the pieces implicit meaning. Therefore in a piece of huge complexity, notated or otherwise, a player who makes the act of commitment to study and attempt to solve it, is likely to have a rightful interest in actually performing the piece. This relates to the general view that the composer is the one who has something to say, reducing the status of the performer is that of a mere interpreter. However, this is not a view that has always existed; as has been stated, composers such as Chopin and Beethoven often improvised to an extent. But is it the case that, harmonically and stylistically, it simply was not as difficult to do this in Mozart time? Here in this way, we have led to the prioritising of the composer, and the score. Traditionally we respect the written word, so one expects to perform music as it is written , which in a way leads to the belief that whatever is not in the score must be wrong. The movement towards to a situation where interpretation is not required began to alienate the performer. Because interpretation has been overtaken by execution, the composer began to use compositional control over every element of a work, that is not only pitch-rhythm relationships but forms of attack, articulation, dynamic shading i. . those elements traditionally left to the musical intelligence of the player. However, in every possible case which involves human input, something is left to the performer. They do not have to be aware of the elements of performance out of the possible control of the composer, for example a players personal style, method of playing their instrument, conception of dynamic level. When viewed in this way, such precision on the part of the composer becomes almost pointless, except in cases where the end result being an approximation is part of the composers aesthetic intention. One of the first artists to react to the primacy of the written score was John Cage. Cage wrote about a larger shift in the relationship between performer and listener. He argued a rotation could no longer be seen as something separate and detached from its listeners and from it context. Rather, creating music was a process that was initiated by the composer or performer, but completed by the audience. The listeners experience of the work was essential to the music itself. He developed notations to reflect this ideology. For example, one of Cages main concerns in producing indeterminate work was the need to free the performers from the authoritarian dictate of a composer, to prevent them being dehumanised cogs in a music-making machine. Ways of doing this included graphic scores, not including fixed time signatures, and definite instructions to improvise. Many other composers searched similar areas, like Stockhausens improvised works, and including Cornelius Cardew. Cardew focused much more on the need to give the performers a say, to make a cooperative social relationship in performance. Cardew was a contemporary British composer who, by the end of the 60s, became disillusioned with the apparent academic role of the same times music and decided to restore the balance in favour of the performer. Cornelius Cardew wrote graphics scores in which performers look at the graphics and respond to and interpret them. In order to represent his intentions he used simple, pictorial ( graphic ) notation, with a sounding end result, which was very unpredictable and experimental. Possibly the best example of this is Treatise, a graphic score which uses ciphers and symbols reminiscent of conventional notation to which performers must respond. The essence pf both Cage and Cardews intention was that everyone could be a composer, a musician- music taking on a social significance. The way a piece is notated allows us to come closer to understanding it, according to Cardew. The musical culture within which notations operate, and of the ways in which our modes of thought function are influenced by the nature of the systems we use (Cardew, 1961).